A large group of people participating in a ribbon-cutting ceremony at a train station, with the sign 'WINDSOR' above them. The group is standing on a platform, some holding a gold ribbon, with banners and trees in the background.

This new station in Windsor helps strengthens community bonds, provides access to greener forms of travel, fosters social connections, and contributes to a more environmentally responsible North Bay.

Below is a collection of marketing and outreach materials I have created for this event.

The Grand Opening of Windsor Station.

From the Beginning…

It all begins with an idea. The idea behind this campaign came from an old SMART T-shirt I found in a box. The back said “There’s a Train Coming to Town!” From there, I knew there was a story that could be told.

Aerial view of a small town with a train station, train tracks, residential houses, and green fields extending towards distant mountains.
Illustration of a modern train coming to Windsor Station, with a man and a woman riding bikes near the train, set against green hills and a blue sky. Text reads, 'There’s a train coming to town Windsor Station'.
Windsor train station platform with a green roof, a sign reading 'WINDSOR,' a parking lot, multi-story buildings, parked cars, and distant train tracks under a blue sky with clouds.

Connecting with the community.

Making content that connects with the targeted audience is very important to me. I knew I wanted to do more than just throw information in peoples faces. I wanted to go father than that, I wanted to actually connect with the community of Windsor. So I reached out to local police officials, fire officials, and the mayor to make more compelling content.

English

Spanish

is key.

In addition to public figures within the community, I reached out to the everyday people of Windsor. I was able to collaborate with their marketing team and make more personable and fun content.

Collaboration

Two people standing in front of a sign at Windsor Station, smiling. The sign reads 'Windsor Station Sonoma Marin SMART Area Rail Transit'.

Do you have “Train Brain”? I reached out to the local business owners in the town of Windsor to make fun safety content that would be shared to our socials, but more importantly, to catch the eyes of the residence of Windsor.

Train Trivia

I reached out to the local high school to collaborate on a safety outreach video. I connected with the local high schoolers and filmed with the school compliance officer to make a short video for their morning announcements.

Safety Outreach

Start of Revenue Service

This will be the first time passenger rail service has been offered in this area in over 65 years. It was important to get the message out in a big way.

Events

Leading up to the grand opening, I was apart of many events. I assisted with scheduling, gathering volunteers, organizing swag, and engaging with the public about SMART.

Group of five people standing behind a table under a tent promoting Sonoma-Marin Area Rail Transit. The tent has the website sonomamarintrain.org and logos on it, with brochures, hats, and promotional items on the table.

First day of revenue service in Windsor event.

Four people standing behind a table under a canopy at an outdoor event, promoting Sonoma-Marin SMART Area Rail Transit, with informational materials, water bottles, and promotional items on the table. Trees and park benches are visible in the background.

Mothers Day Pancake Breakfast 2025 event.

Build up to the big day

A train arriving at a station with a large ribbon and bow banner reading 'All aboard! SMART' and a crowd of people taking photos and watching.

Welcome to the Grand Opening Celebration of Windsor Station!

Many months of planning, outreach efforts, and great anticipation, the grand opening is finally here!

I was very proud to be a part of this historic event in transit history.

Worker installing a banner on a train track fence that reads 'Sonoma-Marin Smart Area Rail Transit, All aboard!' during daytime with cloudy skies, some trees, and street signs in the background.
Windsor train station platform with banners announcing grand opening and next stops at Healdsburg and Cloverdale, with a train visible behind the banners, under a blue sky with clouds.
Group of four smiling people taking a selfie in front of Windsor Station with a banner that reads 'Windsor Station Grand Opening' in the background.
A group of people attending a ribbon-cutting ceremony at Windsor station, holding a ribbon and posing for a photo under a sign that says "Windsor."
Two people standing in front of a train track fence outdoors, smiling at the camera. The person on the left is a young woman wearing a gray shirt, white shorts, black sneakers, and an orange safety vest, giving a thumbs-up. The person on the right is
Group of people smiling and looking at the camera inside a bus, some standing and some sitting, with a few raising their fists in celebration.