A train at a station decorated with a large gold bow and ribbon for a launch event, with a crowd of people taking photos and celebrating.

I played a key role in planning and hosting one of the largest events in Sonoma-Marin Area Rail Transit (SMART) history. My responsibilities included not only event coordination, but also marketing and outreach efforts leading up to the event.

The Grand Opening of Windsor Station

A woman smiling at a baseball game, with a large foam finger, a baseball, and people in the background, promoting the Sonoma-Marin Area Rail Transit and the Triple Play featuring baseball.

This campaign highlighted how North Bay Giants fans could enjoy a seamless, car-free trip to Oracle Park via SMART and the Giants Ferry. I created game-specific graphics and additional outreach materials to support the campaign.

The Triple Play

Four people clinking beer mugs with foam on top against a blue sky, below a green train on a bridge with a cartoon character waving from the front, with the text 'Tracks to Taps' and 'Sonoma-Marin Smart Area Rail Transit'.

I created videos, graphics, and animations to promote SMART’s FeBREWary campaign, a month-long craft beer event. My marketing efforts helped showcase how riders could easily visit breweries using SMART trains and local shuttles.

Tracks to Taps

Holiday Shopping

This campaign encouraged shopping smart by riding SMART to local businesses in Sonoma and Marin county for the holidays.